Most websites in the general interest area of mine fall into either category that I cover — sports or music. I not only cover both, which some of the other sites do, but I often intertwine the two in ways others do not.
That’s big, as it separates me from the usual sites. Even if they cover both, the content of the genres are kept completely separate.
Look at Grantland, for example. Before it was taken off the face of the internet (rest in peace, the greatest website of all-time), the ESPN affiliate had in-depth long read stories about the NBA from Zach Lowe, from college basketball from Mark Titus, popular culture from Shea Serrano, among a lot of other talented writers.
But rarely, if ever, did those world intersect. Each person stuck to their lanes and did not cross-contaminate, so to speak.
This continued with Grantland’s spiritual successor, The Ringer, another brainchild of Bill Simmons. Though the quality dipped significantly, the idea was the same — each category had its writers writing a lot of words about a specific subject within the sports and popular culture sphere.
Not at the BallRoom. That’s the difference, or at least our goal.