Most websites in the general interest area of mine fall into either category that I cover — sports or music. I not only cover both, which some of the other sites do, but I often intertwine the two in ways others do not.
That’s big, as it separates me from the usual sites. Even if they cover both, the content of the genres are kept completely separate.
Look at Grantland, for example. Before it was taken off the face of the internet (rest in peace, the greatest website of all-time), the ESPN affiliate had in-depth long read stories about the NBA from Zach Lowe, from college basketball from Mark Titus, popular culture from Shea Serrano, among a lot of other talented writers.
But rarely, if ever, did those world intersect. Each person stuck to their lanes and did not cross-contaminate, so to speak.
This continued with Grantland’s spiritual successor, The Ringer, another brainchild of Bill Simmons. Though the quality dipped significantly, the idea was the same — each category had its writers writing a lot of words about a specific subject within the sports and popular culture sphere.
Not at the BallRoom. That’s the difference, or at least our goal.
This meme is the quintessential basketball meme. For those who don’t follow basketball, Kevin Durant is arguably the second best player on the planet behind LeBron James. He and Russell Westbrook were on the cusp of defeating the Golden State Warriors in the Western Conference Finals, but blew a 3-1 lead in a best-of-7 series — aka, a total meltdown.
He entered free agency after the season, and rather than staying with Westbrook and the Oklahoma City Thunder for another crack at the Warriors, he elected to join them.
This caused a lot of hate directed his way, especially because of the way he announced — on Fourth of July on the Players Tribune with an image titled “My Next Chapter.”
So the NBA subreddit on Reddit (reddit.com/r/nba) elected to have fun with the image. Every time the Warriors lost, they’d put the logo of the team who beat them onto the “My Next Chapter” image, furthering the idea that Kevin Durant is a front-running loser who runs away from challenges and into the easiest possible scenario for him to win an NBA championship (I’m still bitter).
As the owner of a blog, many believe the one top priority is to create content that people want to consume. While that is true, it’s just one of the many things necessary for your blog to hit it big.
A major component in having your stuff heard, read or watched is promotion. You could produce the most well-written thinkpiece, mix together the best trap beats or cut up a genuinely phenomenal short film, but often times, those things won’t be seen if they aren’t brought to people’s attention.
Social media provides multiple avenues for self-promotion, with multiple sites to choose from to fit whatever content you’re making and the audience you’re trying to reach.
Using the example of this blog, which is multi-faceted but primarily filled with written content, Twitter is the best social media platform to share my content. It’s a constant stream of posts, so promoting multiple times won’t be as annoying as it would be on Facebook or Instagram, for example. Also, Twitter users are more likely to click on an article than Instagram users simply because it’s easier.
This strategy can be tailored for a plethora of different blogs — just tailor it to the content you’re creating.